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Saurabh Gupta is the founder and CEO of Phonethics Mobile Media. Phonethics is a network marketing and character creation company which helps brands communicate their message through short video clips published online as well as on mobiles. At Phonethics they create engaging short form content with the brand’s story / message weaved in, add features that encourage ‘nudge networking’ that allows rapid discovery and viralling of the content. He is the winner of the British Council Young Communications Entrepreneur Award 2009.To read more about the Young Creative Entrepreneur Award click here. To follow British Council Young Creative Entrepreneur Award on Facebook click here

Tell us more about your background and foray into the creative industry.

I did my schooling in Dehradun. I did economic honors at DU. I set up my first company in my second year at college. I sold this company this in my third year and started a chain of pool rooms. After this I started my first creative venture and we did creative design and consulting for advertising and editorial companies. This led to a film assignment, we were doing TV commercials, public sector ads, animations under the brand Ethics.

How did this evolve into Phonethics ?